These new trainings include exams, certificates and badges. A new product means a new ideal customer. All you require is a thorough knowledge of your family history, backed by research, and you can start filling in the blanks. Anna Marias Heritage Genograms Template Download Families are usually large, and complicated. A genogram template with different colours to denote different origins and lines to denote their individual marital status would indeed make it easier for you to keep track. When selling certifications to Agency Eric, for example, we would do well to build solutions to his challenges and pain points and use language that addresses them in our marketing messages.